Visual Design - 3

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"Structuring the site on paper before starting the visual design is a critical step toward effectively presenting content to your intended audience."
"Designers are not mind readers or magicians (although we all think we are). Good design is dependent on good site structure and a solid project definition."

Now it is time to let our designers be creative! Review the project brief, sitemap and wireframes with the designer, then give us free reign to brainstorm solutions and develop the different visual designs. Our designers will also review any branding guidelines as well as the technical requirements for screen resolution, browser compatibility, download time, web standards and accessibility.

At this point, our designers have a clear idea of the purpose of the site, the content that will comprise the site, the site architecture and the elements that need to be on each page.

Drawing on our personal design principles (clarity and how easy it should be for every visitor to a website) and the knowledge of design principles (balance, rhythm, proportion, dominance), design elements (point, line, shape, color, typography) and user centered design (usability), we can develop the design to meet your website's goals.

A sample of the visual design tasks:

1st draft of visual design for your home page and one sub-page
You provide feedback on design

2nd draft of visual design for home page and one sub-page
Your approval of final design

1st draft of all unique sub-pages
You provide feedback on design

2nd draft of all unique sub-pages
Your approval of final design